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Business of the Month

Learn more about this month's Business of the Month on Tuesday, February 26, 4-6 PM at 542 N. Lewis Rd., Limerick, PA 19468.

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Keller Williams Realty Group: Limerick’s Quiet Giant gives nearly $1.5 Million in Profit to their Realtors

Terese Brittingham and Thomas McCouch established the Keller Williams Realty Group franchise with 25 Realtors in 2002. By January 2019, they grew their Market Center to over 250 Realtors and closed more than $400M in total volume in 2018. From the beginning their vision was to build a business for the Realtors, a place where they would have a voice in the Company, feel empowered to grow and connect as a community. Terese and Tom embraced the education, culture and technology offered by Keller Williams Realty International, and went about helping Realtors find their unique paths. Connecting and giving back to the community at large was always part of the overall vision, resulting in a broad variety of annual, ongoing events such as the 14th KW Realty Group golf outing benefiting Alex’s Lemonade Stand Foundation for Childhood Cancer, Operation BackPack, Keller Williams R.E.D. Day. In previous years, time and resources were devoted to the Women’s Center in Pottstown, and the Veterans Center in Spring City. The Realtors in the office embrace the KW Culture with ongoing food collections for the Daily Bread Food Pantry and other great charities. At the corporate level the Keller Williams Cares program supports Realtors from disaster relief throughout the Country and on a more individual level by serving the community. Terese personally served 2 years as Chairman of the Board Tri-County Chamber of Commerce and currently serves on the Board at Pope John Paul (PJP) High School.

Today’s markets, as it relates to, Real Estate Brokerages are driving growth to a new level. Internet Brokerages are the newest attention getter. Despite this new wave of how real estate can be done, there has been a caravan of Realtors leaving every known real estate brokerage in the region, and signing on to Keller Williams Realty Group Collegeville/Limerick. Even some of the largest production teams from Berkshire Hathaway Home Services (BHHS) and Long & Foster (LF) are realizing the opportunities that come with joining Keller Williams. Reasons for the mass exodus, are in part, influenced by a paradigm shift of industry forces and the word is spreading that Keller Williams Realty is where you need to go to grow your business. Realtors are relearning the Industry from a digital marketing and technology driven perspective, far from the traditional and often, outdated manual business processes. Realtors and Agent Teams seeking stability and growth are finding the Keller Williams Business Model very appealing during this time when the very foundations of the real estate industry are being challenged, torn down, modified and fortified with new, technological forces. Realtors are embracing the education, technology, culture, and business models that Keller Williams is known for and as a result, have become more attractive than ever, and perhaps the greatest overall influencer of “moving to a new house” both literally and figuratively.

The Keller Williams Business Model is so unique it’s generally misunderstood by many outsiders. Keller Williams believes in providing the Realtors opportunities for multiple income streams and to grow exponentially to allow Realtors to think, act and operate as Business Partners. The KW Culture is best exemplified by having an Agent Leadership Council (ALC), which is made up of Agents inside the Market Center, who are encouraged to think “outside the box” and think like Partners. The Realtors are supported by a Team Leader and the leadership team entrusted: to help Realtors grow their business, in their own vision of success, increase Profit Share, and guard the Culture. Over the past 16 years, despite economic growth spurts and housing markets rising and collapsing. The Keller Williams Realty International model has sustained itself and reinforced the Culture helping Realtors succeed in their businesses. Through all of it, Terese and Tom built one of the largest and most successful Real Estate Brokerages in the region. They have expanded from Residential and added other divisions: Luxury, Commercial, Farm & Ranch and Investment Real Estate.

True to their core values, since 2002, monthly, Keller Williams Realty Group has rewarded their Realtors with Profit Share Distributions, totaling nearly $1.5 Million dollars to date. They continue to offer the best education to expand their Realtors businesses. Encourage their Realtors to be Community magnets, helping to make where they live great and to focus on having a rewarding business that’s in balance with the Mission, Vision, Values, and Beliefs of the Company. Keller Williams Realty Group has 3 locations. In Limerick, the company headquarters located at 542 North Lewis Road just of the 422 bypass where their sign is visible to thousands daily and in Audubon and Quakertown. If you are thinking about exploring a career in Real Estate Keller Williams contact Terese Brittingham or Thomas McCouch at 610-792-5900. Come join us.

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TriCounty Area Chamber of Commerce

152 East High Street
Pottstown, PA 19464

Phone: 610.326.2900